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Deciding Where to Invest & Delegate in Your Business

Behind The Scenes
As your business grows and becomes more successful, deciding what to do with a financial influx can be challenging. But for all the creative business owners I interact with, I’ve found that one of the most effective ways to invest back into your business is through delegating. In my experience, the return on most other investments can vary greatly from business to business. For example, if you communicate with most of your clients virtually, investing in an office space likely won’t have as many immediate payoffs for your business. Whereas someone who may spend a lot of time traveling to meetings could benefit from a central location.
Author Jessica Comingore

However, we all have a backlog of countless internal tasks on our mind that need to be handled so that we can focus our energy in the most effective way possible. To begin taking those items off your own plate and delegating them to a team, you can prepare to expand by doing the following:

Categorize your daily tasks

Start by getting clear on what exactly is taking up your time. Write down all of the tasks involved to run your business on any given day, from administrative, to marketing, to creative work. This can be done by tracking yourself for a week using a time tracking tool, or by simply sitting down and mapping out a typical week for yourself.

Once you’ve identified how you truly spend your time (it’s always a bit different than we think in our head), it’s time to consider how valuable it is for you to be doing each of those tasks. Not all work is created equal, and defining how much each item is worth to your business will help you prioritize different projects and tasks as you move further into delegation.

Designate which tasks are the best use of your time

Getting a true picture of the work involved in your business is an important first step that allows you to see where your priorities should lie in the business overall. Once that’s done, think about your own role in it, and how you should be spending your time as the business grows.

Without excuse, you should be spending your time on where your expertise lies, as that’s where you’ll see the most return on your investment. For example, the creative direction for our projects is my most critical role and where I need to be focusing my time, as opposed to something like marketing, which I’d prefer to bring in experts to manage for me. While you do need to oversee everything as the business owner and will still be somehow involved in each area, getting assistance will free up more of your time and creative energy to focus on where you perform best.

In most cases, smaller administrative tasks that tend to be incredibly time-consuming are a great place to start delegating, as it doesn’t necessarily require as much skill and training. For example, much of my administrative work is already templated and has a process built around it, which makes it easy to hand off for a team member to pick up.

Create job descriptions in advance

Finally, it’s helpful to write job descriptions before you’re even ready to hire someone. A friend once recommended this to me and it helped me visualize the different possibilities of ways to bring people on and get help. Once you’ve identified the daily tasks you want taken off your plate, you can group them into different categories or roles to identify what type of jobs you’ll want to create within your business.

Identifying these responsibilities and writing a job description before starting any search for help can also make the hiring process much smoother, as the tasks and priorities for the role are already mapped out.

Tell us: how have you delegated in your business, and how did you decide to invest where you did? We’d love to hear your decision-making process in the comments.


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