Do you feel lost trying to find the first thread in your branding?
Have you branded and rebranded to find something that fits your business,
but haven’t had any luck? Are you struggling to find the core of your brand
and how it serves your audience?
you are not alone
This is something I hear from creatives all the time; they don’t know where to start, they’re not sure what their brand actually says about their business, or they’re not sure how to reflect their values in their branding.
Essentially, they don’t know “who” their business is, whether to themselves or to their audience. This is why it’s so challenging to move forward in branding; businesses need to know “who” their brand is and how it serves people before they can position themselves for total success.
To help you identify the “who” of your business—the real root of its personality, we’ve created a quiz. These questions will help you hone in on your brand’s archetype—the foundation of “who” your brand is, and how it interacts in the world. A Brand Archetype is a personality that many brands personify.
This quiz will show you your brand’s archetype—the essence of its personality—but you’ll also get additional resources from me.
Together we’ll walk through your “why”—the second step in your branding process—as well as your brand promise, personality, and expression. Within the next three days, you’ll have a much stronger foundation in relation to “who” your brand is, and how to move forward in designing it.
Brand Archetypes come in 12 types, and each one highlights a specific brand’s priorities, goals, and weaknesses.
Take the quiz to find out which archetype your ideal brand personifies.