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Shoppe Amber Interiors

Year
2018

Services
Visual Identity
Print Design
Website Design

Shoppe Amber Interiors is a lifestyle store founded by Amber Lewis that brings the effortless, curated, and timeless feeling of her interiors to a shoppable setting. As a pioneer of the white-wall, laid back California aesthetic, Shoppe Amber Interiors has garnered the attention of customers worldwide who find comfort in the brand's elevated yet lighthearted approach to design.

With an aesthetic driven by found objects and a clever juxtaposition of old and new, we approached Shoppe Amber Interiors' visual identity with the goal of mimicking the brand's inimitable lived-in feeling through typography and print collateral that elicits a subtle sense of nostalgia and speaks to another time and place. Avoiding anything too polished or precious, the approachability of the brand is translated in tactile details like fibrous stocks and embossed type. Grounded by a rich and refined color palette drawn from Amber's favorite antique rug collection, these elements combine to elevate to the brand across all print and digital applications.




Credits


Web development by Hatch.

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