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Tinge Floral


Visual Identity
Stationery System

Tinge Floral is a high-end floral design studio led by Ashley Beyer that specializes in worldwide weddings and events. With an artistic approach and an affinity for color, Tinge draws inspiration from the subtle hues that exist in nature to create unique and multi-dimensional arrangements.

Led by a rich and approachable color palette, we rebranded Tinge Floral to mirror the unique qualities, both seen and unseen, that make up the brand. In order to mimic the careful balance of old and new that Tinge is known for, the brand’s modern color palette was paired with early 1900's style roman typography. The structured, traditional style of the logo was balanced by an abstract brand pattern, designed to be reminiscent of a painter's palette. This pattern speaks not only to Tinge’s artistic approach in creating complex and eye-catching arrangements, but also the brand's focus on color as the foundation of their creative process.



Photography via Tinge Floral.